Thursday, May 29, 2014

A Productive Week

I am feeling so good about everything I've gotten done on my shops this week!

As of my typing, I've gotten nine new listings up at my main site, and five up at Zibbet store. Five of the listings on my main site were figuring out how to take 20+ individual listings and condense them by using drop-down options, and I'm pleased to report that the listing condensation went swimmingly. I even made Pinterest-friendly collage photos (watermarked, to boot) as the first photo for those listings. :D

Like this!
As a result of all the store activity on my end, my views are up a lot in both shops. They may just be search engine bots, but I'm happy about it. As I'm listing, I'm also promoting the new listings on Pinterest, Facebook, Zibbet, and Google+, so I'm sure at least some of the views are from people. ;)

I've also been going through my Zibbet listings and removing some of the copy-paste, in-every-listing text (like the prompt for shoppers to visit my Facebook page). If I'm trying to make a sale on Zibbet, why would I send people to Facebook? Or so my thinking goes. I can always send them to my Facebook and Google+ pages (and here) in my thank-you-for-buying note.

Hopefully, the decrease in duplicate text will help with my SEO and Google ranking, too; that's another reason why I condensed the 20+ earring listings into five - I'd rather rewrite a listing, trying to not repeat myself, five times instead of over twenty. I considered removing those earrings from Zibbet entirely, but the white and blue pair (pictured above) is one of the biggest draws to my shop, according to my shop stats.

Anyway, there's still a LOT of work to be done. Aside from adding new listings in perpetuity (Google loves activity!), I want to watermark all of my photos as I have above. They just look nice like that. I still need to customize the colors on my site to fit my "pretty but not obnoxious" pink scheme that I have here and on Zibbet. (Side note: would you believe that pink is one of my least favorite colors? I just remember that every time I think about my branding, and I have to chuckle. I picked it originally as part of a pink-brown-green nature theme, but somehow the pink and brown have taken over.) Zibbet's allegedly going to roll out its site rebuild pretty soon, and I'm sure there'll be a learning/adjustment period associated with that. I also want to increase my mailing list from 0 to >0 subscribers. Plus there are still Zibbet listings to edit (removing the duplicate text, like I said).

I also plan to join a local show this winter, and while I have a lot of stock, I need to create more to really feel prepared. There's also the issue of displays - I have exactly two nice necklace displays, and my one earring display is kind of...well, the charitable way to describe it is that when I made it, it only needed to look nice from a couple of angles, for photos. I'm also not sure exactly how one is supposed to display chokers. I'm considering keeping a Quaker Oats canister, wrapping it in some nice paper or fabric, and using that. I have so many macrame chokers, it's not even funny, and none of them are listed in my online stores because I have little to no idea how to display them. Oh, and I need to get new business cards printed and shipped to me - I only have a few business cards on me, and they all say Etsy. There are a bunch of cord necklaces with unfinished ends that I need to tie up, too.

It's a lot of work, this little hobby of mine, but it gives me something productive to do, instead of playing video games in my off-time. Don't get me wrong, I have nothing against video games, but at least this hobby pays for itself. ;)

No comments:

Post a Comment